How Explainer Videos Convert Visitors Into Customers?
If you want to convince your audience that your product is the best in the market, an explainer video is the best way to do so. No matter whether your brand tone is formal or informal and caters to youth or the elderly, videos by an animated explainer video company will never disappoint you.
It is a full-proof way to gain brand awareness, ultimately resulting into increased revenue and generated interest by potential buyers in your product.
What Is An Explainer Video?
The 1-2 minute marketing video ads that you see over the internet depicting a product’s specific features are explainer videos. 2D explainer video company produces videos that usually include animation, narration, visuals, and transitions to explain about their product in a clear and efficient way.
These videos bring ultimate results when it comes to capturing the viewer’s attention, putting up the message clearly, and boosting conversions.
The marketing team of a brand uses various marketing video strategies to amplify their online visibility and brand awareness. Explainer videos by any 2D explainer video company are one of them.
However, sometimes it is confused with video advertising too. But these explainer videos are different than video ads because there’s no added drama or spice to it. Explainer videos directly talks to the point and is concise to reach people with shorter attention span too. It’s popularity has increased so much that every small or big business is ready to experiment with it to boost their sales.
But what makes it so effective?
How Do Explainer Videos Help Increase The Conversion Rate?
Not every visitor is a customer. But it’s your duty to convert them into a customer to boost your sales. However, not every visitor is looking for something to buy. However, they know they want something but do not know exactly what should they buy.
This is where your explainer video tells them about your product in a video and grabs their attention. It makes the visitors spend more time on your website and buy something.
1. 24/7 selling power:
In traditional marketing, you have a fixed time when people or marketing can work for you. You will have to send dozens of emails, make cold calls, and explain to people why they should choose you. But these videos are not time-bounded. You can simply send an email introducing your brand and attach a link to the video. Let the video do the remaining talk about your product. This way, you can use animation video services to boost your sales.
Ensure this video covers the most FAQs so your potential customer is left with no confusion.
It is less time-consuming and can increase your conversion rate by 200%.
2. Grab attention
Sometimes your sales staff may not be performing well because people don’t want to listen to other people. So, it may be difficult for your sales staff to talk to potential buyers. But the explainer video can become a salesperson for you and capture your customer’s attention. It can provide them with all the information they need to make a purchase of your product.
Pro Tip: Videos that are humorous easily grab the attention of others. You can get them produced by an animated video explainer company.
3. Evoke emotions
Just like movies, explainer videos are capable of evoking emotions, too. They can give a demonstration of your product or service and evoke emotions simultaneously. Huggies often uses this approach.
Let’s not forget, that emotion is still the key factor why most purchases are made. So, work closely with your scriptwriter to generate more emotions in your video.
Conclusion
Apart from the reasons listed above, explainer videos also build trust in your brand, increase brand awareness, make people understand your product clearly, and also bring in repeat customers. So, why will you not use it? Most companies take the help of animation video services today to create explainer videos and you should do it too.
Key Takeaways
Explainer videos by animated video explainer companies are short 1-2 minute videos that help you target your potential customers and lure them to purchase your product.
Explainer videos are different from video advertising.
These videos grab attention, evoke emotions, and do the work of your sales staff.
It is generally used to build trust and increase brand awareness.
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